Hello, we are very excited to start the SustainLane Green Ad Network blog – a place where you will find information about the green consumer market.

A little bit about us: SustainLane was one of the first media voices of the “green” movement with its sustainable research focused on a nationwide city rankings survey. The SustainLane US City Rankings emerged as a proprietary, peer reviewed, special feature of SustainLane Media. This leading national survey ranked the largest 50 US cities in terms of their sustainability practices and was given wide press coverage by media outlets such as the Wall Street Journal, CNBC, CNN and NPR.

From there, we expanded into the digital marketing industry to form the SustainLane Green Ad Network to bring advertisers closer to conscious consumers and to help green publishers monetize their websites. Think of our publishers as ‘mainstream’ green or ‘light’ green. The Green Ad Network blog will address topics such as: state of the market in general, the value of paid campaigns in a network setting and the precision of targeting and pricing models in the industry. We will spend a significant amount of time debating these issues and with this blog, we also want to present these ongoing dialogues to you. Transparency is our adage – and we want you, whether you are an advertiser or publisher to benefit from it.

We will have contributions from the entire SustainLane Green Ad Network team on issues that face the industry as well as industry news and feedback from those closest to the green market. Also, there will be announcements on new releases, product development, and related company news.

We invite you to interact with us, and me in particular. Who am I? I am a professional with extensive background in advertising and deeper interests in sustainable living and social media. Please feel free to write me an email at laura [at] sustainlane [dot] com This will always remain an open dialogue and we look forward to any feedback you have about our ad network practices.

Thank you,

Laura I. Gomez
Manager, Ad Operations and Marketing

SustainLane Green Ad Network.