Comments on: A look at the “green” grocery store: consumer choices, sustainability and eco-credentials http://blog.sustainlanegreenadnetwork.com/a-look-at-the-green-grocery-store-consumer-choices-sustainability-and-eco-credentials/ The Nexus of Advertising & Sustainable Lifestyles Mon, 15 Feb 2010 10:44:39 +0000 http://wordpress.org/?v=abc hourly 1 By: Internet Banking http://blog.sustainlanegreenadnetwork.com/a-look-at-the-green-grocery-store-consumer-choices-sustainability-and-eco-credentials/comment-page-1/#comment-98 Internet Banking Thu, 04 Feb 2010 07:05:36 +0000 http://blog.sustainlanegreenadnetwork.com/?p=71#comment-98 @chels I know what you mean, its hard to find good help these days. People now days just don't have the work ethic they used to have. I mean consider whoever wrote this post, they must have been working hard to write that good and it took a good bit of their time I am sure. I work with people who couldn't write like this if they tried, and getting them to try is hard enough as it is. @chels I know what you mean, its hard to find good help these days. People now days just don’t have the work ethic they used to have. I mean consider whoever wrote this post, they must have been working hard to write that good and it took a good bit of their time I am sure. I work with people who couldn’t write like this if they tried, and getting them to try is hard enough as it is.

]]> By: Green Ad Guy http://blog.sustainlanegreenadnetwork.com/a-look-at-the-green-grocery-store-consumer-choices-sustainability-and-eco-credentials/comment-page-1/#comment-46 Green Ad Guy Mon, 31 Aug 2009 17:08:35 +0000 http://blog.sustainlanegreenadnetwork.com/?p=71#comment-46 Transporting food out of season from across the globe is ridiculous. For thousands of years we all ate what was indigenous to our local areas and what was in season. There is a lot of evidence that people from certain parts of the world do better with foods that are from their region..whether you are talking about Africa, Japan, or the Arctic...traditional food diets in people create better health. The Weston A. Price Foundation has done extensive writing and reasearch on this topic, if anyone is interested. I think the larger problem comes from additives in food like high fructose corn syrups...chemical preservatives...flavorings and colorings...the manufacture of "food" that allows it to have stable shelf life far in excess of the original food that the end product was based on. It's like eating something that has been embalmed, so it lasts forever...does anyone really think that has any nutritional value? The blog post here basically gets at living locally, eating locally. That means fresh food, tight community, and not a lot of energy spent on transportation. Local food systems can be developed almost anywhere there is soil, water, and sunlight. The movement toward local living and eating is a good one, and hopefully one that drives people away from unhealthy choices of manufactured "food," and that also creates an appreciation for in-season local foods. In terms of the impact to advertising, it will be those brands that follow actions to support local messaging from local ingredients, and that phase out harmful ingredients before they are required to by law, that will capture the hearts and minds of consumers...which is their overall goal. With those actions, come the ability to premium price their products, and to lead the conversation, rather than to be playing defensively, and trying to catch up to the train...which is leaving the station right now. Transporting food out of season from across the globe is ridiculous. For thousands of years we all ate what was indigenous to our local areas and what was in season. There is a lot of evidence that people from certain parts of the world do better with foods that are from their region..whether you are talking about Africa, Japan, or the Arctic…traditional food diets in people create better health. The Weston A. Price Foundation has done extensive writing and reasearch on this topic, if anyone is interested.

I think the larger problem comes from additives in food like high fructose corn syrups…chemical preservatives…flavorings and colorings…the manufacture of “food” that allows it to have stable shelf life far in excess of the original food that the end product was based on. It’s like eating something that has been embalmed, so it lasts forever…does anyone really think that has any nutritional value?

The blog post here basically gets at living locally, eating locally. That means fresh food, tight community, and not a lot of energy spent on transportation. Local food systems can be developed almost anywhere there is soil, water, and sunlight. The movement toward local living and eating is a good one, and hopefully one that drives people away from unhealthy choices of manufactured “food,” and that also creates an appreciation for in-season local foods.

In terms of the impact to advertising, it will be those brands that follow actions to support local messaging from local ingredients, and that phase out harmful ingredients before they are required to by law, that will capture the hearts and minds of consumers…which is their overall goal. With those actions, come the ability to premium price their products, and to lead the conversation, rather than to be playing defensively, and trying to catch up to the train…which is leaving the station right now.

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