In a recent article by Scotland on Sunday, consumer choices and sustainability was discussed in terms of scientific and environmental concerns regarding the depletion of global food resources. According to shopper Ian Garner, he would not be bothered if supermarkets cut back on the range of available products. “I’d rather eat seasonally and locally [...]
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It seems that Fiat has done it – it has brought together a “green” vehicle and added some awesome creativity. Fiat impacts with one of the most “memorable [clever advertising] efforts from an automaker. “ In an effort to highlight the safety of its small 500 model to both to its occupants and the wild [...] It seems this year we have been plagued with study after study about the “conscious consumer.” But what exactly is the conscious consumer? Some studies have split and grouped Americans on their position about climate change, such as the case of Global Warming’s Six Americas 2009. They have fragmented the American population into a hierarchy [...] Hello, we are very excited to start the SustainLane Green Ad Network blog – a place where you will find information about the green consumer market. A little bit about us: SustainLane was one of the first media voices of the “green” movement with its sustainable research focused on a nationwide city rankings survey. The SustainLane US City Rankings emerged as a proprietary, peer reviewed, special feature of SustainLane Media. This leading national survey ranked the largest 50 US cities in terms of their sustainability practices and was given wide press coverage by media outlets such as the Wall Street Journal, CNBC, CNN and NPR. [...] |
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