Comments for SustainLane Green Adnetwork: Blog http://blog.sustainlanegreenadnetwork.com The Nexus of Advertising & Sustainable Lifestyles Mon, 15 Feb 2010 10:44:39 +0000 http://wordpress.org/?v=abc hourly 1 Comment on Creativity + Green Message = Fiat’s Newest Campaign by Industrie Jobs http://blog.sustainlanegreenadnetwork.com/creativity-green-message-fiats-newest-campaign/comment-page-1/#comment-99 Industrie Jobs Mon, 15 Feb 2010 10:44:39 +0000 http://blog.sustainlanegreenadnetwork.com/?p=30#comment-99 That´s a great Cleantech Campaign. I Like it, more and more firms moving the right direction. That´s a great Cleantech Campaign. I Like it, more and more firms moving the right direction.

]]> Comment on A look at the “green” grocery store: consumer choices, sustainability and eco-credentials by Internet Banking http://blog.sustainlanegreenadnetwork.com/a-look-at-the-green-grocery-store-consumer-choices-sustainability-and-eco-credentials/comment-page-1/#comment-98 Internet Banking Thu, 04 Feb 2010 07:05:36 +0000 http://blog.sustainlanegreenadnetwork.com/?p=71#comment-98 @chels I know what you mean, its hard to find good help these days. People now days just don't have the work ethic they used to have. I mean consider whoever wrote this post, they must have been working hard to write that good and it took a good bit of their time I am sure. I work with people who couldn't write like this if they tried, and getting them to try is hard enough as it is. @chels I know what you mean, its hard to find good help these days. People now days just don’t have the work ethic they used to have. I mean consider whoever wrote this post, they must have been working hard to write that good and it took a good bit of their time I am sure. I work with people who couldn’t write like this if they tried, and getting them to try is hard enough as it is.

]]> Comment on A look at the “green” grocery store: consumer choices, sustainability and eco-credentials by Green Ad Guy http://blog.sustainlanegreenadnetwork.com/a-look-at-the-green-grocery-store-consumer-choices-sustainability-and-eco-credentials/comment-page-1/#comment-46 Green Ad Guy Mon, 31 Aug 2009 17:08:35 +0000 http://blog.sustainlanegreenadnetwork.com/?p=71#comment-46 Transporting food out of season from across the globe is ridiculous. For thousands of years we all ate what was indigenous to our local areas and what was in season. There is a lot of evidence that people from certain parts of the world do better with foods that are from their region..whether you are talking about Africa, Japan, or the Arctic...traditional food diets in people create better health. The Weston A. Price Foundation has done extensive writing and reasearch on this topic, if anyone is interested. I think the larger problem comes from additives in food like high fructose corn syrups...chemical preservatives...flavorings and colorings...the manufacture of "food" that allows it to have stable shelf life far in excess of the original food that the end product was based on. It's like eating something that has been embalmed, so it lasts forever...does anyone really think that has any nutritional value? The blog post here basically gets at living locally, eating locally. That means fresh food, tight community, and not a lot of energy spent on transportation. Local food systems can be developed almost anywhere there is soil, water, and sunlight. The movement toward local living and eating is a good one, and hopefully one that drives people away from unhealthy choices of manufactured "food," and that also creates an appreciation for in-season local foods. In terms of the impact to advertising, it will be those brands that follow actions to support local messaging from local ingredients, and that phase out harmful ingredients before they are required to by law, that will capture the hearts and minds of consumers...which is their overall goal. With those actions, come the ability to premium price their products, and to lead the conversation, rather than to be playing defensively, and trying to catch up to the train...which is leaving the station right now. Transporting food out of season from across the globe is ridiculous. For thousands of years we all ate what was indigenous to our local areas and what was in season. There is a lot of evidence that people from certain parts of the world do better with foods that are from their region..whether you are talking about Africa, Japan, or the Arctic…traditional food diets in people create better health. The Weston A. Price Foundation has done extensive writing and reasearch on this topic, if anyone is interested.

I think the larger problem comes from additives in food like high fructose corn syrups…chemical preservatives…flavorings and colorings…the manufacture of “food” that allows it to have stable shelf life far in excess of the original food that the end product was based on. It’s like eating something that has been embalmed, so it lasts forever…does anyone really think that has any nutritional value?

The blog post here basically gets at living locally, eating locally. That means fresh food, tight community, and not a lot of energy spent on transportation. Local food systems can be developed almost anywhere there is soil, water, and sunlight. The movement toward local living and eating is a good one, and hopefully one that drives people away from unhealthy choices of manufactured “food,” and that also creates an appreciation for in-season local foods.

In terms of the impact to advertising, it will be those brands that follow actions to support local messaging from local ingredients, and that phase out harmful ingredients before they are required to by law, that will capture the hearts and minds of consumers…which is their overall goal. With those actions, come the ability to premium price their products, and to lead the conversation, rather than to be playing defensively, and trying to catch up to the train…which is leaving the station right now.

]]> Comment on Creativity + Green Message = Fiat’s Newest Campaign by Ken Ott http://blog.sustainlanegreenadnetwork.com/creativity-green-message-fiats-newest-campaign/comment-page-1/#comment-38 Ken Ott Tue, 04 Aug 2009 23:07:29 +0000 http://blog.sustainlanegreenadnetwork.com/?p=30#comment-38 UK site says 9,900 pounds. 9900 British pounds = 16,749.81 U.S. dollars Fiat-Chrysler may make them here. UK site says 9,900 pounds.

9900 British pounds = 16,749.81 U.S. dollars

Fiat-Chrysler may make them here.

]]> Comment on Creativity + Green Message = Fiat’s Newest Campaign by Green Ad Guy http://blog.sustainlanegreenadnetwork.com/creativity-green-message-fiats-newest-campaign/comment-page-1/#comment-23 Green Ad Guy Wed, 01 Jul 2009 17:24:24 +0000 http://blog.sustainlanegreenadnetwork.com/?p=30#comment-23 Anyone know what price points these vehicles will be offered at? Anyone know what price points these vehicles will be offered at?

]]> Comment on Creativity + Green Message = Fiat’s Newest Campaign by Ken Ott http://blog.sustainlanegreenadnetwork.com/creativity-green-message-fiats-newest-campaign/comment-page-1/#comment-20 Ken Ott Wed, 01 Jul 2009 01:29:42 +0000 http://blog.sustainlanegreenadnetwork.com/?p=30#comment-20 That's really cute. Good on Fiat's creative agency for thinking that up. I'm sure their cars will sell like cream puffs in SF. Small, cute, whimsical, and green ad concept. Then again, bicycles outsold cars in the United States in Q1... ;) That’s really cute. Good on Fiat’s creative agency for thinking that up. I’m sure their cars will sell like cream puffs in SF. Small, cute, whimsical, and green ad concept.

Then again, bicycles outsold cars in the United States in Q1… ;)

]]> Comment on Creativity + Green Message = Fiat’s Newest Campaign by Green Ad Guy http://blog.sustainlanegreenadnetwork.com/creativity-green-message-fiats-newest-campaign/comment-page-1/#comment-19 Green Ad Guy Wed, 01 Jul 2009 01:14:43 +0000 http://blog.sustainlanegreenadnetwork.com/?p=30#comment-19 Very cool! Fiat has been late to the game, at least in the US, in positioning themselves as a "greener" car company. I wasn't a big fan of the new Prius 3G ads...too sissy...but these are very cool! I haven't heard much out of Mercedes or BMW on the green front...wonder when they'll start talking? Very cool! Fiat has been late to the game, at least in the US, in positioning themselves as a “greener” car company. I wasn’t a big fan of the new Prius 3G ads…too sissy…but these are very cool! I haven’t heard much out of Mercedes or BMW on the green front…wonder when they’ll start talking?

]]> Comment on What does it mean to be a “conscious” consumer? by Green Ad Guy http://blog.sustainlanegreenadnetwork.com/what-does-it-mean-to-be-a-conscious-consumer/comment-page-1/#comment-14 Green Ad Guy Sun, 21 Jun 2009 21:28:02 +0000 http://blog.sustainlanegreenadnetwork.com/?p=23#comment-14 As companies get onboard with greening their products and services, which is inevitable, we're going to see a lot more marketing and advertising around education and awareness. Green washing aside, this is a great trend for both business and consumer! As companies get onboard with greening their products and services, which is inevitable, we’re going to see a lot more marketing and advertising around education and awareness. Green washing aside, this is a great trend for both business and consumer!

]]> Comment on What does it mean to be a “conscious” consumer? by Our Everyday Earth http://blog.sustainlanegreenadnetwork.com/what-does-it-mean-to-be-a-conscious-consumer/comment-page-1/#comment-10 Our Everyday Earth Tue, 09 Jun 2009 17:29:05 +0000 http://blog.sustainlanegreenadnetwork.com/?p=23#comment-10 This is an interesting post, hopefully the percentage of people concerned about climate change will increase through the ever increasing number of environmental awareness programs. Our favorite is the www.DITC-EEF.org, they do alot of work on educating kids about with regards to environmental awareness. Thanks for the info :) This is an interesting post, hopefully the percentage of people concerned about climate change will increase through the ever increasing number of environmental awareness programs. Our favorite is the http://www.DITC-EEF.org, they do alot of work on educating kids about with regards to environmental awareness.

Thanks for the info :)

]]> Comment on Welcome to our Blog! by Ken http://blog.sustainlanegreenadnetwork.com/3/comment-page-1/#comment-4 Ken Wed, 13 May 2009 18:15:52 +0000 http://blog.sustainlanegreenadnetwork.com/3/#comment-4 The blog looks great! Look forward to hearing more about social media, green advertising and more. Ken The blog looks great! Look forward to hearing more about social media, green advertising and more.

Ken

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