Creativity + Green Message = Fiat’s Newest Campaign
It seems that Fiat has done it – it has brought together a “green” vehicle and added some awesome creativity.
Fiat impacts with one of the most “memorable [clever advertising] efforts from an automaker. “ In an effort to highlight the safety of its small 500 model to both to its occupants and the wild animals we share our planet with Fiat has released a new series of images depicting the retro hatchback in fictitious crash test scenarios.
The interesting part is that test dummies are replaced with animals including a panda bear, a walrus and a couple of penguins. The attached tagline is smart too, “Engineered for a lower impact on the environment,” after which the ad reminds the viewer that Fiat – with 133.7 grams of C02 per kilometer on average – is the brand with the lowest carbon emissions in all of Europe.
Check the out the rest of the ads here: Fiat Green Ads
What do you think?
::Laura I. Gómez, Director of Client Services and Ad operations
Very cool! Fiat has been late to the game, at least in the US, in positioning themselves as a “greener” car company. I wasn’t a big fan of the new Prius 3G ads…too sissy…but these are very cool! I haven’t heard much out of Mercedes or BMW on the green front…wonder when they’ll start talking?
That’s really cute. Good on Fiat’s creative agency for thinking that up. I’m sure their cars will sell like cream puffs in SF. Small, cute, whimsical, and green ad concept.
Then again, bicycles outsold cars in the United States in Q1…
Anyone know what price points these vehicles will be offered at?
UK site says 9,900 pounds.
9900 British pounds = 16,749.81 U.S. dollars
Fiat-Chrysler may make them here.
That´s a great Cleantech Campaign. I Like it, more and more firms moving the right direction.